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Leading and managing internal design teams at Nick Jr. and an external studio Blur.
Working together with the VP of Design and Design Director to shape the art direction for the brand refresh project. Creating and directing contents include the following aspects: style guide, typography system, live-action shooting, compositing, design, 3D animation, and cel animation.
Came up lots and lots of fun way to play with the Nick Jr. logo. By using exiting vector logo to recreate a super playful 3D cyc world.
In addition to the brand refresh project, multi-tasked managing, overseeing, creating mood boards, designing, many on-air, digital, and app design projects.
Existing vector icons
Full list of credit:EVP, Nickelodeon Preschool Brand Creative and Marketing: Anne Mullen
SVP Nickelodeon Preschool Brand Creative: Matthew Perreault
SVP Brand Design: Sergio Cuan
VP Brand Design: Joelle Lau
VP Animation/VFX: Christopher Papa
VP Project Management: Cheryl Konieczko
Senior Director Project Management: Cassandra Lipin
Executive Producer: Sarah Jackson
Design Director: Kristen R. Williams
Animation Director: Scott Kennell
Art Director: Emilie Liu
Writer/Producer: Michelle Esbin Glenn
Animators/VFX: Jason Willmann, Katie Wynkoop, Edgar Vega, Amanda Clark, Frank Patterson, Rachel Pace, Cesar Delarosa, Daniel Augsburger, Christian Gallo
Motion Designers: Barbara Astrini, Jimin Lee, Young Woo
Designers: Thanh Nguyen, Ben Yonda, Courtney Hufhand
Senior Editor: Tim Mcgonagle
Associate Producer: JP Meier
Production Assistant: Shannon Crawford
Production Manager: Raebekah Cox
Project Manager: Justin Mushnick
Graphics Manager: Dana Burkart