Led an internal design team and an external studio Blur at Nick Jr. Worked closely with the VP of Design to shape the art direction and design for the brand refresh project. Created and directed a broad spectrum of content including style guide, typography system, compositing, 3D animation, and cel animation. Redesign the existing 2D logo into a modern 3D render, put a lot of playful spins on it and created the environment where children and show characters play in it cheerfully.
Role: Art Director, Lead Designer
This project has won a Bronze prize in Best Art Direction & Design in Brand Image Promo Campaign from Promax Awards 2019.
See full list of credit at the bottom of this page.
Typography system
I came up with a layout system for Nick Jr. logo page that designers can replace icons represent different shows easily.
Color Palette
Kids and show characters in cyc world
Kids and show characters in real world
Sketches
Full list of credit:
EVP, Nickelodeon Preschool Brand Creative and Marketing: Anne Mullen
SVP Nickelodeon Preschool Brand Creative: Matthew Perreault
SVP Brand Design: Sergio Cuan
VP Brand Design: Joelle Lau
VP Animation/VFX: Christopher Papa
VP Project Management: Cheryl Konieczko
Senior Director Project Management: Cassandra Lipin
Executive Producer: Sarah Jackson
Design Director: Kristen R. Williams
Animation Director: Scott Kennell
Art Director: Emilie Liu
Writer/Producer: Michelle Esbin Glenn
Animators/VFX: Jason Willmann, Katie Wynkoop, Edgar Vega, Amanda Clark, Frank Patterson, Rachel Pace, Cesar Delarosa, Daniel Augsburger, Christian Gallo
Motion Designers: Barbara Astrini, Jimin Lee, Young Woo
Designers: Thanh Nguyen, Ben Yonda, Courtney Hufhand
Senior Editor: Tim Mcgonagle
Associate Producer: JP Meier
Production Assistant: Shannon Crawford
Production Manager: Raebekah Cox
Project Manager: Justin Mushnick
Graphics Manager: Dana Burkart
Partners:
Creative Concepting & Direction: Brand New School
Live Action Production: Ringer
Director: Rob Meltzer
Animation Production: Blur
Executive Producer: Norn Jordan
Music Composer: Brian Aumueller
Audio Engineers: Brian Rund, Jay Pellizzi