Lab B - Taiwanese Bubble Tea Festival it is an immersive, multi-sensory interactive experience that explores Taiwan’s most famous culinary creation — bubble tea!
Taken place in Soho for 3 days only, the approach of this event is to promote Taiwan through food, design, technology, and art.
I teamed up with a group of designers, artist, musicians, writers, and engineers to tailor a unique journey that submerges users in a venue where they learn Taiwanese culture by role-playing as a “Lab Assistant.”
Role: Motion Graphics Director, Designer
We launched the promotion video online a week before the event.
I created and directed a motion graphics + live action video, to help shape a more tactile experience to the users.
We spread the video everywhere on social media.